Dr Xiaoying Fu

Managing Director of EIT Consulting

I am a strategic thinker with very good interpersonal skills. I work with integrity, fairness, and ethics and have a professional approach to business to achieve agreed outcomes.

I am currently on the board of New Zealand Asian Leaders and Kiwa Digital. I am a member of the Institute of Directors and Auckland Rotary Club and a former executive member of Hong Kong New Zealand Business Association. Four years ago, Kiwa Digital was a start-up company, now it is the world’s leading production house for experiential digital books. Without strong governance, strategy development and implementation, monitoring progress, establishing an excellent management team, the company would not have grown in success, I’m proud to have played a vital role in Kiwa Digital’s transformation.

By training, I am a scientist and an IT professional. Innovation, hi-technology and education have always been a passion.  I am open minded to differing opinions and constantly seek solutions that will be a win/win for all parties. I am a person with a sense of humour.

My skill set ranges from technical to business development, leadership, investment and governance. I am a leading player in bilateral trade and investment between New Zealand and China. I have worked on most of the investments from China into New Zealand including successful and unsuccessful bids. I have also helped many ANZ clients doing business with China. I have a good understanding of various industries.