Celebrating three years of leadership

Date: November 17, 2016

Hosted by and venue: SKYCITY Theatre

Celebrated three years of leadership in this final session with NZAL Established Member, Dr Andrew Zhu, Director, Trace Research.

Dr Andrew Zhu is a leading social and marketing researcher in Chinese consumer behaviours in New Zealand.  Dr. Zhu’s company, Trace Research Ltd, has worked on over 120 projects in the past 11 years on this topic. In this final session for 2016, Dr Zhu shared key insights from his latest 2016 research report on “Chinese Perception of Safety in NZ”, followed by an interview by NZAL Chair, Mai Chen on what he has found from his research on Chinese as consumers in NZ over the last 10 years. If you want to browse through the copy of the report, click here.